Mean Girls? the Influence of Gender Portrayals in Teen Movies on Emerging Adults' Gender-Based Attitudes and Beliefs

Behm-Morawitz, Elizabeth, Mastro, Dana E., Journalism and Mass Communication Quarterly

This two-part exploratory study utilized a social cognitive theory framework in documenting gender portrayals in teen movies and investigating the influence of exposure to these images on gender-based beliefs about friendships, social aggression, and roles of women in society. First, a content analysis of gender portrayals in teen movies was conducted, revealing that female characters are more likely to be portrayed as socially aggressive than male characters. Second, college students were surveyed about their teen movie-viewing habits, gender-related beliefs, and attitudes. Findings suggest that viewing teen movies is associated with negative stereotypes about female friendships and …

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Publication information: Article title: Mean Girls? the Influence of Gender Portrayals in Teen Movies on Emerging Adults' Gender-Based Attitudes and Beliefs. Contributors: Behm-Morawitz, Elizabeth - Author, Mastro, Dana E. - Author. Journal title: Journalism and Mass Communication Quarterly. Volume: 85. Issue: 1 Publication date: Spring 2008. Page number: 131+. © Association for Education in Journalism and Mass Communication Winter 2007. Provided by ProQuest LLC. All Rights Reserved.

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