Student Attitudes toward International Business and the Internet: An Exploratory Study

Tran, Thuhang T., Ward, Cheryl B., Academy of Educational Leadership Journal

ABSTRACT

The Internet as a learning tool in the International Business (IB) curriculum is becoming more widespread because of its informational and multimedia benefits. This research explores the relationship between student attitude toward the Internet and toward IB with four performance measures (i.e., objective, expected, behavioral, and attitudinal) and affect toward international learning to determine the effectiveness of Internet-based assignments. The results indicate that Internet attitude did not have a significant impact on any of the performance measures and had a negative significant relationship with international learning affect. However IB attitude had a significant …

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Publication information: Article title: Student Attitudes toward International Business and the Internet: An Exploratory Study. Contributors: Tran, Thuhang T. - Author, Ward, Cheryl B. - Author. Journal title: Academy of Educational Leadership Journal. Volume: 12. Issue: 3 Publication date: September 1, 2008. Page number: 87+. © The DreamCatchers Group, LLC 2008. Provided by ProQuest LLC. All Rights Reserved.

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