Change and the Credible Company
D'Aprix, Roger Abc, Communication World
Roger D'Aprix's new book outlines how robust programs can meet the complex change communication needs of organizations
In his new book, The Credible Company: Communicating with Today's Skeptical Workforce, consultant and author Roger D'Aprix, ABC, IABC Felhw, recommends robust communication programs to meet the complex change communication needs of the workforce - particularly now, as the global financial crisis and recession threaten the well-being of companies and employees alike.
The following excerpts from The Credible Company highlight points from the book's main chapters. The first letters of each chapter title spell the acronym INFORMS, and each chapter discusses an …
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Publication information: Article title: Change and the Credible Company. Contributors: D'Aprix, Roger Abc - Author. Magazine title: Communication World. Volume: 26. Issue: 2 Publication date: March/April 2009. Page number: 25+. © 2009 International Association of Business Communicators. Provided by ProQuest LLC. All Rights Reserved.
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