Evaluating the Quality of Undergraduate Hospitality, Tourism and Leisure Programmes
Horng, Jeou-Shyan, Teng, Chih-Ching, Baum, Tom, Journal of Hospitality, Leisure, Sports and Tourism Education
In this study, an instrument for measuring the quality of undergraduate programmes in hospitality, tourism and leisure (HTLP) was developed and empirically cross-validated. The study considered how total quality management (TQM) and context-input-process-product (CIPP) perspectives could be integrated to develop the framework, using documentary analysis, focus groups and content validity. Survey responses from 430 full-time teachers were used to verify the instrument for HTLP (IHTLP) via exploratory and confirmatory factor analysis, and six standards, 12 dimensions and 63 indicators were identified. The six standards, in terms of relative importance, are curriculum and instruction; faculty; strategic planning; administrative management; student achievements; and resources. The implications for HTLP are also discussed.
Keywords: educational quality; instrument; hospitality; tourism, leisure; educational evaluation
Recently, the number of undergraduate hospitality, tourism and leisure programmes (HTLPs) has risen rapidly around the world. Taiwan has experienced dramatic growth in the number of such programmes since 1998, and the number is still rising (Department of Statistics, 2007). However, the increase in the number of both universities and undergraduate programmes has led to problems with quality control in education (Horng, Teng, Lee, & Liu, 2006). As Robbins (2005) points out, a major issue facing higher education (HE) is how to ensure quality. Society has high expectations of HE, and educational evaluation/accreditation has become a significant quality assessment approach for HTLPs in order to remain strong and competitive (Bosselman, 1996).
It was not until 2005 that the Taiwan Assessment and Evaluation Association (TWAEA) and the Higher Educational Evaluation and Accreditation Council of Taiwan (HEEACT) began to act as alternatives to the Ministry of Education when they conducted a nationwide review of HE programmes. TWAEA and HEEACT are non-profit organisations that provide HE evaluation services. TWAEA is authorised to review programmes in vocational and technological universities and colleges, while HEEACT evaluates programmes in HE institutions. However, since there is still no quality assessment tool for HTLPs in Taiwan, the quality of HTLPs cannot be effectively evaluated or ensured.
A major challenge for HE is to develop a valid instrument that identifies dimensions and indicators in order to measure the quality of education (Rao, Solis, & Raghunathan, 1999). The need to evaluate HTLPs accurately has become ever more important in Taiwan and in the rest of the world. The complexity of HE and its multidimensional nature makes it very difficult to evaluate and measure, so there has been little empirical investigation of educational quality (Winn & Cameron, 1998). Moreover, there is no quality measurement for HTLPs (Becket & Brookes, 2008). Previous research has investigated how total quality management (TQM), for example, the Malcolm Baldrige National Quality Award (MBNQA), is applied in HE (Badri et al., 2006). However, it seems there is a need to modify TQM dimensions to meet the needs of educational programmes (Mizikaci, 2006). In addition, traditional education evaluation models, such as the context-input-process-product (CIPP) model by Stufflebeam (2000), need to be refined for programme-specific measurement of HTLPs and to respond to the trends in TQM usage in HE. Furthermore, a new quality model for HE might use new perspectives which integrate the philosophy of quality management and the theory of education research in order to adapt to the modern HE context (Srikanthan & Dalrymple, 2007). When considering the integration of TQM and CIPP perspectives, it is important that both internal and external evaluation employ a theoretically and empirically validated instrument to measure the quality of …
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Publication information: Article title: Evaluating the Quality of Undergraduate Hospitality, Tourism and Leisure Programmes. Contributors: Horng, Jeou-Shyan - Author, Teng, Chih-Ching - Author, Baum, Tom - Author. Journal title: Journal of Hospitality, Leisure, Sports and Tourism Education. Volume: 8. Issue: 1 Publication date: April 2009. Page number: 37+. © OXFORD BROOKES UNIVERSITY Apr 2010. Provided by ProQuest LLC. All Rights Reserved.
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