Study on Approaches of Constructing Travel Agencies' Sustained Competitive Advantage by Knowledge Management/ÉTUDE SUR LES APPROCHES DE LA CONSTRUCTION DE L'AVANTAGE COMPETITIF DURABLE DES AGENCES DE VOYAGE PAR LA GESTION DU SAVOIR-FAIRE

By Zhen-jia, Zhang | Canadian Social Science, December 31, 2009 | Go to article overview
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Study on Approaches of Constructing Travel Agencies' Sustained Competitive Advantage by Knowledge Management/ÉTUDE SUR LES APPROCHES DE LA CONSTRUCTION DE L'AVANTAGE COMPETITIF DURABLE DES AGENCES DE VOYAGE PAR LA GESTION DU SAVOIR-FAIRE


Zhen-jia, Zhang, Canadian Social Science


Abstract:

Knowledge Management (KM) is an emerging concept in the field of management and widely adopted in organizations of the developed countries for enhancing organizational performance. Nowadays, the competition among the travel agencies has been incandesced, and all of them are struggling to find methods to improve their comprehensive competitive power. Moreover, under the situation that "knowledge management" has turned out to be the global management upsurge and only the best knowledge management can make them keep up with the step of the time and get victories ceaselessly in the fierce market competition. To each travel agency, employees are not only the knowledge's creators and users but also the actual participants of the knowledge movement. The successful actualization of the knowledge management system can make the travel enterprise improve the staff's knowledge level with less cost, as well as establish a sufficient reserve team of capable people, so as to enhance the enterprise's knowledge and economy level and competitive power. By studying on knowledge management theories, this paper focuses on the research of knowledge management's appliance and actualization methods in travel agencies. Based on this, this paper puts forward some useful approaches that can be used by the travel enterprises to build effective knowledge management system, thereby to construct and improve their sustained competitive advantages.

Key words: Knowledge Management; Travel agencies; Sustained Competitive advantage

Résumé: La gestion du savoir-faire est un concept émergent dans le domaine du management qui est généralement adopté pardles organisations dans les pays développés pour améliorer la performance organisationnelle. Aujourd'hui, la concurrence entre les agences de voyage est en incandescence, et tous d'entre elles peinent à trouver des méthodes pour améliorer leur compétitivité globale. En outre, dans une situation la «gestion du savoir-faire» s'est révélée être la recrudescence de la gestion globale, seule la meilleure gestion du savoir-faire peut faire suivre les allures du temps et obtenir des succès sans cesse face à la concurrence féroce du marché. Pour chaque agence, les employés ne sont pas seulement les créateurs et les utilisateurs du savoir-faire, mais aussi les participants réels au mouvement du savoir-faire. L'actualisation réussie du système de gestion du savoir-faire peut inciter les agences de voyages à améliorer le niveau de connaissances du personnel à un moindre coût, ainsi qu'à créer une équipe de réserve suffisante de personnel compétent, à fin d'améliorer le savoir-faire de l'entreprise, le niveau d'économie et le pouvoir concurrentiel. En étudiant sur des théories de gestion du savoir-faire, cet atiricie met l'accent sur la recherche des outils de gestion du savoir-faire et sur l'actualisation des méthodes dans les agences de voyage. Sur cette base, le présent article met en avant certaines approches utiles qui pourraient être utilisées par les entreprises de voyage pour construire un système efficace de gestion du savoir-faire, et de ce fait leur permet de construire et d'améliorer leurs avantages concurrentiels durables.

Mots-clés : gestion du savoir-faire; agences de voyages; avantage compétitif durable

1. INTRODUCTION

Travel agencies, often compared to the "leading" part in the tourism industry, play an important role of a bridge and link. However, since China's travel agencies have been protected by the relevant departments for a long time, the travel agency industry opened to outside world late, making it in today's market competition in a losing position, and the overall showing is "small, weak, scattered, and poor". A major travel agency business strategy to get rid of the competitive disadvantage is to foster sustained competitive advantage. Moreover, in order to achieve this goal, an important means should be the innovation of the usual thinking about competitive strategy from the "resource-based theory of the firm" and "competency-based theory of the firm" to the "knowledge-based theory of the firm" ,in other words, the knowledge management.

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Study on Approaches of Constructing Travel Agencies' Sustained Competitive Advantage by Knowledge Management/ÉTUDE SUR LES APPROCHES DE LA CONSTRUCTION DE L'AVANTAGE COMPETITIF DURABLE DES AGENCES DE VOYAGE PAR LA GESTION DU SAVOIR-FAIRE
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