"Ethics for Managers"

By Zelenika, Ratko | Management : Journal of Contemporary Management Issues, January 1, 2008 | Go to article overview

"Ethics for Managers"


Zelenika, Ratko, Management : Journal of Contemporary Management Issues


"ETHICS FOR MANAGERS" BY D. PUPAVAC

In November 2006, the University of Rijeka published a book by Drago Pupavac, PhD, entitled Ethics for Managers. Besides the introduction, an extensive bibliography and a short note on the author, the book is comprised of six chapters that the author uses to elaborate the results of his scientific thoughts on ethics in business practice.

The main task of ethics is to define the ways of people's behaviour, and to contemplate the answers to the question of what should morals be like for an individual or society as a whole to fulfil their role. The task of ethics in management is to develop a new spirit and build it into voluntary standards, without expecting the legislative obligation. In order for companies to be successful and effective, they need to implement into their activity ethical codes and elect ethical committees or ethical representatives. The inclusion of Croatian business systems into modern globalisation processes imposes the necessity for the creation of a positive climate that will allow the promotion of ethical values as a pre-condition for a new and positive foundation for the development and respect of high standards in business and development.

In such a scientifically theoretical and methodological amalgam, the author emphasises the importance of ethics in modern business practice since the image of the companies that do not comply with ethic principles (cheat on their customers, employees, stock-holders) is often smeared to the extent that it not only endangers growth and development, but also its very existence in the market arena.

In the first part, Introduction, the author gives basic remarks on the reasons of the contemporary study of business ethics, reflections it has on macro, mezzo and micro levels, and explains the structure of the book.

The second part, entitled Theoretical characteristics of ethics, morals and business ethics, is divided into three sub-sections: (1) theoretical characteristics of ethics, (2) basic characteristics of morals and (3) business ethics as part of ethics. Special attention is being given to the third sub-section where the author elaborates on business ethics, object, values and principles of business ethics. He further explores ethical dilemmas as morally problematic situations and states the arguments of those who support and those who oppose business ethics, as well as those who, for their suspicion regarding the implementation of ethics in business practice, could be categorised as non-believers.

Max Weber states that the interest (both material and ideal), not the ideas, directly determines man's behaviour. However, views that were created from ideas work as a signalman and the behaviour, driven by the dynamics of interest, often chooses a certain rail. Accordingly, in the third part, entitled Practical ethics in important world religions, the author gives general characteristics of Confucianism, Hinduism, Buddhism, Judaism, Christianity and Islam as the main religions of the world and explores their influence to applied ethics.

Main characteristics of a good society is the title of the fourth part. In this part of the book, the author systematically and concisely qualifies the characteristics of a good society: poverty, healthcare, good economy, good public management, security, social security, education, concern for environment, strong international position and migrations, etc. …

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