Marketing Your Theater
Kirk, Fiona, Stage Directions
box office equipment & supplies
The costumes are fitted, the stage is swept and the actors are ready to perform. After hours of tech rehearsal and planning, the set, lights and sound equipment are in working order and the stage manager is ready to call places. But when the lobby doors are opened, the number of people straggling through isn't quite what you expected. When everyone has worked so hard, low audience turnout can be a real letdown. Marketing your theater company is just as important as finding the right cast and designers, whether you're talking about a large, established regional venue or a new community theater. With a specific plan of action, all of the hard …
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Publication information: Article title: Marketing Your Theater. Contributors: Kirk, Fiona - Author. Magazine title: Stage Directions. Volume: 15. Issue: 9 Publication date: September 2002. Page number: 23+. © Timeless Communications Feb 2009. Provided by ProQuest LLC. All Rights Reserved.
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