Impact of Green Marketing on the Students' Purchase Decision
Suplico, Luz T., Journal of International Business Research
ABSTRACT
College students were surveyed at a private university in the Philippines to determine if they considered green marketing when they made purchases. Of the 216 studen ts surveyed, 48.61% became aware of green marketing through television while 37.04% learned about it through magazines. When asked about the extent of awareness of green marketing (not aware, low awareness, medium awareness or high awareness), 55.56% replied that they have medium awareness. This means that they are aware and buying environmentally-friendly products. Statistical tests showed that there was no correlation between gender, income and major fields of study and extent of green marketing …
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Publication information:
Article title: Impact of Green Marketing on the Students' Purchase Decision.
Contributors: Suplico, Luz T. - Author.
Journal title: Journal of International Business Research.
Volume: 8.
Issue: 2
Publication date: July 1, 2009.
Page number: 71+.
© 2008 The DreamCatchers Group, LLC.
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This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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