Influence of Shari'ah on Socio-Cultural and Economic Development of Marketing Practices in Northwestern Nigeria

By Bala, Haliru | Ife Psychologia, September 2010 | Go to article overview

Influence of Shari'ah on Socio-Cultural and Economic Development of Marketing Practices in Northwestern Nigeria


Bala, Haliru, Ife Psychologia


This study investigated the socio-economic influence of Shari'ah marketing practices in Northwestern Nigeria for security and Nigeria's development. The study was conducted in Jigawa, kaduna, Kano, Katsina, Kebbi, Sokoto and Zamfara States of Nigeria being the core of Shari'ah State. All the states have expansion on Shari'ah court s ystem except Kaduna State. The data were obtained from both primary and secondary source. A multi-stage random sampling technique was used in selecting 1,392 respondents for the study comprising 180 management staff, 460 traders, 60 staff of production section and 692 consumers from a study population of 2,000,915. The questionnaire was validated by a panel of experts in the area of Economics, Political Science, Sociology, Shari'ah Law, Arabic and Islamic Studies. Information on socio-economic rules and regulations of Shari'ah such as fair price, hoarding, adulteration, price control, prohibited products and counterfeiting were measured using Likert Scale. The data generated were subjected to both descriptive and inferential statistical techniques of analysis. The results revealed that marketing practices variables such as product, production, societal marketing, marketing orientation and selling practices were correlated with socio-economic rules and regulations of Shari'ah in terms of fair price, hoarding, adulteration, price control and prohibited products indicated by Pearson Correlation Analysis. A significant relationship was revealed between Shari'ah socio-economic rules and regulations and marketing practices (r = 0.87; p< 0.001). The study concluded that Shari'ah socio-economic rules and regulations have significant influence on marketing practices which will affect the development of marketing strategies and products.

Keywords: Shari'ah, Marketing Practices, Selling Practices, Production Practices, Marketing Orientation Practices, Societal Marketing Practices, Product

Introduction

Marketing practices have been viewed severally by many authors, practitioners, and texts in many different ways, all having almost the same meaning, but different definitions. Today, marketing is practised widely all over the world. Business and government leaders all over the world are eager to learn everything they can about modern marketing practices. In fact, customers/ clients know a lot about marketing practices. It is all around them. They see the results of marketing practices in the abundance of products that fill the store shelves in their nearby shopping mall. They also see marketing practices in the advertisements that fill their TV screen, magazines and mailbox. At home, at school, where they work, where they play- they are exposed to marketing in almost everything they do. Yet, there is much more to marketing than meets the consumer/ client's casual eye. Behind it all is a massive network of people and activities competing for their attention and money.

The Shari'ah legal system has existed in Northwestern Nigeria several years before the expansion of the Shari'ah courts by the governments of Sokoto, Kebbi, Kano, Katsina, Jigawa and Zamfara States. The idea is to awaken the consciousness of the people of that area to the importance of the Shari'ah legal system in their day- today activities, including marketing practices. Right from the period of the Jihad of Usmanu Dan Fodiyo in 1804, Muslims in this part of the country were governed by Shari'ah. In other words, Shari'ah has existed for a long time as a way of life of the people. One is therefore not surprised at the attempt made for expanding the Shari'ah legal code in Northwestern Nigeria. The six states' committees on Shari'ah observed that a Muslim must be guided naturally by Shari'ah. He/she has a duty to obey Allah's laws, which are also supreme. For a Muslim to be seen as one, he or she must live according to the dictates of Shari'ah. On the other hand, however, it is unlawful for a Muslim to deliberately break or disrespect Allah's laws. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Influence of Shari'ah on Socio-Cultural and Economic Development of Marketing Practices in Northwestern Nigeria
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.