Justify the Means
Gale, Sarah Fister, PM Network
Social responsibility projects survive the slump, but now they come with some strings attached: accountability and alignment.
With their often-hazy ROI, corporate social responsibility (CSR) projects can be a tempting target for the ax, even in the best of times. So when the recession hit, the assumption was that CSR investments would be the first on the chopping block. Yet these projects are thriving - albeit with a few caveats.
As companies obsess over every expenditure, they're not going to fund some feel-good project just because it's nice or it's the "right" thing to do. CSR projects have to align with the corporate brand and strategy - and there needs to be a way to …
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Publication information: Article title: Justify the Means. Contributors: Gale, Sarah Fister - Author. Magazine title: PM Network. Volume: 24. Issue: 7 Publication date: July 2010. Page number: 34+. © Project Management Institute Jul 2008. Provided by ProQuest LLC. All Rights Reserved.
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