Ed Ruscha, Pop Art, and Spectatorship in 1960s Los Angeles

Allan, Ken D., The Art Bulletin

Ed Ruscha first visited New York ( "in in 1961 . While staying .11 the Hotel Governor Clinton near Pennsylvania Station, he made a drawing of the Twentieth Century-Fox corporate logo in ballpoint pen on the hotel's stationery.' In this work, entitled Trademark Study. Ruscha exaggerates the perspective so thai the lettering dramatically extends from a point in the lowei righi corner into the leftside of the· long, rectangular space ol the image (Fig. 1). Accompanied b\ the text "Large Trademark Plus Eighl Spotlights" and another variation of the text, the drawing introduces the motif of the word as an object that would become central 10 Ruscha's ait throughoui his career. The major …

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Publication information: Article title: Ed Ruscha, Pop Art, and Spectatorship in 1960s Los Angeles. Contributors: Allan, Ken D. - Author. Journal title: The Art Bulletin. Volume: 92. Issue: 3 Publication date: September 2010. Page number: 231+. © 2009 College Art Association. Provided by ProQuest LLC. All Rights Reserved.

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