Effective Public Relations in China
Gilligan, Gregory P., The China Business Review
Communications strategists must consider Chinas media, market forces, and government structure to get their message across effectively.
Communicating a message effectively in China requires understanding the subtly moving parts of the country's complex operating environment. Government-controlled media, the Chinese Communist Party's (CCP) interests, economic reforms, and rapidly expanding Internet use all affect corporate communications strategies m China. To maintain effective public relations (PR) in China, foreign executives should be open to challenges, and understand that engagement in China is much more complex than in almost any other business environment. This complexity …
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Publication information: Article title: Effective Public Relations in China. Contributors: Gilligan, Gregory P. - Author. Magazine title: The China Business Review. Volume: 38. Issue: 1 Publication date: January-March 2011. Page number: 32+. © U.S.-China Business Council Mar/Apr 2009. Provided by ProQuest LLC. All Rights Reserved.
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