Consumption Postmodernism/LE POST-MODERNISME DE CONSOMMATION

By Zuan, Liu; Tianhui, Cao | Cross - Cultural Communication, March 31, 2011 | Go to article overview

Consumption Postmodernism/LE POST-MODERNISME DE CONSOMMATION


Zuan, Liu, Tianhui, Cao, Cross - Cultural Communication


Abstract:

The domination of Modernism has expired, numerous and complicated pluralistic trends in design of Postmodernism have effectively taken over. Of them, conceptual design approaches philosophy the most. In a word, this is the criticism made by Postmodernism to Functionalism and the criticism to the modern society representing Modernism.

Key words: Functionalism; Postmodernism; Concept; Criticism

Resumé: La domination de modernisme a expiré, nombreuse tendances pluralistes compliques dans le design de Post-modernisme ont été efficacement charges. Parmi eux, le design conceptuel s'approche de la philosophie le plus. En un mot, c'est la critique faite par le Post-modernisme au Fonctionnalisme et à la critique de la société moderne représentant le Modernisme.

Mots-clés: Le Fonctionnalisme; Post-modernisme; Concept; La Critique

The function of a chair in the traditional concept is to sit on, so it should be stable and solid in its form. Nevertheless, Design One shows us a very dangerous object: the fragmented glass piles on together and makes a form of a chair .....

Does this embody a kind of crisis in design? In the eyes of some conservatives, the orthodox and rigorous concepts of modern design, the exquisite functions pursued by Modernism and initiated in Germany are being questioned, criticized. Concise, form being in conformity with function, clear and distinct beauty of sequence is ceasing to be in force. It seems that someone opened Pandora's box, all of a sudden, variously absurd, weird, even hideous objects flood everywhere. The whole world is in chaos, nothing is steady and the old fashioned standard seems invalid in measuring the reality.

However, in the sight of the radicals, this is a novel and splendid new world where is abundant with chances and challenges, everybody could be the master of himself and could find the way to express himself, or he could find a reason for what he does. The past outdated conventions and detestable customs are not adaptable for the present, the rebellious spirit in the circle of design extends its territory.

This is the conceptual design of Postmodernism which germinated in the 1960's and flourished in the 1980'sinthewest.

CHALLENGES AND QUERIES

At first, this rebellion reflects a kind of distrust in the traditional and established concepts, in other words, it is a kind of challenge and doubt to the rational spirit of Modernism. The typical characteristic of industrial society is the industrial civilization sweeping the globe produced by standardized production. Modernism is bred in this womb. Machinery is the substance which the most represents industry, so the form of machinery is the visual language symbol which the most represents the industrial society and which is a sort of aesthetics ideology - machinery aesthetics. Modern design seeks being realistic and democratic, it hopes that a perfect society of equal opportunities could be established through designing. They see a spirit which has no class distinction and which has the real democracy from the abstract form of machinery aesthetic. Therefore, Modernism provides a pure and absolute designing norm - form follows function. Up till the I960' s, from architectural design to product design, it forms a standardized design in the global scope. For a very long period, people pursue this standardization without complaints and they create a kind of mode which marks the modern civilization.

Indeed, since the industrial revolution, capitalism has created surprising material wealth for the 20th century. The progress achieved in less than 3 centuries by the mankind overdid the sum total of the human progress from primary society, slavery society and feudal society. Industrial civilization makes mankind realize the magnificent power of science and technology. Production, life, traffic, transportation and communication are unprecedented convenient and rapid. …

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