Social Media Resources in Entertainment Management
Moss, Stuart, Journal of Hospitality, Leisure, Sports and Tourism Education
The BA (Hons) Entertainment Management was conceived and developed at Leeds Metropolitan University in 2005, with its first cohort of students recruited for the 2006/07 academic year. The four years since have been a steep learning curve for the staff involved in the course in terms of gathering, developing and cataloguing a broad range of learning materials that cover the extensive entertainment industry. As a relatively contemporary academic discipline, dedicated entertainment management resources are limited, particularly from a European perspective. In North America, entertainment management has been taught in universities for almost a decade, although it was the experience of the Leeds Met team that many of the North American courses concentrated on a specific area of the vast entertainment industry; usually film, broadcast media and music; and as such the body of entertainment management literature that had been developed up to this time largely concentrated on these areas.
In these early days, we also encountered a stereotypical pre-conception that entertainment had to be something that made people happy. This was largely due to the term light entertainment and also because broadcast media organisations typically call the department which produces "light" (song, drama and performance) output as their entertainment department, when in fact all of their output is designed to enthral and captivate audiences. This also reflected the relative "newness" of entertainment management as an academic discipline.
At Leeds Met, we took a much more holistic view of the entertainment industry, as being something vastly greater than a provider of only live and media based music and film products, that were intended to make the audience happy. US economist Harold Vogel, shared this view and produced a textbook, Entertainment Industry Economics, in which he considered the entertainment industry as being a much vaster entity, which had shared commonality with other industries, particularly the tourism, events and hospitality industries. The one common denominator being that the entertainment industry provided a core of products that were concerned with attracting and captivating audiences through sensory stimulation, which would have an emotional impact on those audiences. Emotions derived from the consumption of entertainment products need not be positive ones. For example, it is accepted that a big-screen movie is entertainment but not all big-screen movies make the audience happy. Although many, such as comedies and dramas, make the audience happy, horror movies are designed to frighten the audience and factual movies may leave the audience feeling sad or remorseful.
Whatever the emotional output, something that can captivate an audience and affect them emotionally through sensory stimulation is entertainment. Our challenge was to compile and add to a body of literature that demonstrated this. So, we initially started with our course blog which we named Entertainment Planet.
Initially the Internet was deemed to be the most accessible way to disseminate information that we ourselves had produced and in 2006 the course blog, Entertainment Planet (EP, www.entertainmentplanet.eu), was established. EP features reflections on the global entertainment industry, encompassing parts of the cultural industries, creative industries, tourism industry and events industry. The blog includes news and reviews, as well as contemporary issues that may have an influence on entertainment entities. The blog contains a wide variety of articles, including very academic essay type articles; slightly more journalistic reviews and opinion pieces; and reflections on course activities, such as industrial visits to entertainment industry organisations.
The content of EP is updated to reflect particular module content on the BA (Hons) Entertainment Management. For example, …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Social Media Resources in Entertainment Management. Contributors: Moss, Stuart - Author. Journal title: Journal of Hospitality, Leisure, Sports and Tourism Education. Volume: 10. Issue: 1 Publication date: April 2011. Page number: 145+. © OXFORD BROOKES UNIVERSITY Apr 2010. Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.