Re-Thinking the Game Plan
Beyer, Matt, The China Business Review
With Chinas sports industry in flux, foreign companie: have more investment opportunities in the sector.
On a steamy afternoon this summer in Beijing, members of the sports press, the old guard of Chinas basketball coaching community, and select high-ranking PRC General Administration of Sport officials bid farewell to Yao Ming, the now-former center who played for the National Basketball Associations (NBA) Houston Rockets, at a granthose retirement ceremony. While Yao was honored for his individual accomplishments, posters emphasizing team spirit and glory for country donned the walls as they have for years. Despite the surroundings, no one questioned that Yao - an international …
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Publication information: Article title: Re-Thinking the Game Plan. Contributors: Beyer, Matt - Author. Magazine title: The China Business Review. Volume: 38. Issue: 4 Publication date: October-December 2011. Page number: 38+. © U.S.-China Business Council Mar/Apr 2009. Provided by ProQuest LLC. All Rights Reserved.
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