The Foray into Social Media: A Clinician, and Skeptic, Sold

Anderson, Dianne J., Frontiers of Health Services Management

WHILE IN THE RUNNING for CEO of Lawrence General Hospital (LGH) two years ago, I performed my due diligence: I perused the hospital's website, examined the printed materials sent by the search firm, and scoured the web for LGH stories and recent news. I genuinely admired what I'd seen in person during the interview process-Lawrence General's leadership, staff, and clinical capabilities-but I was concerned with the public face and persona of the hospital. The website was static, out of date, and full of broken links; the marketing materials were bland; and the messaging in no way matched the progressive Lawrence General I'd experienced during my many visits. I knew all aspects of LGH's …

Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: The Foray into Social Media: A Clinician, and Skeptic, Sold. Contributors: Anderson, Dianne J. - Author. Journal title: Frontiers of Health Services Management. Volume: 28. Issue: 2 Publication date: Winter 2011. Page number: 23+. © Health Administration Press Winter 2008. Provided by ProQuest LLC. All Rights Reserved.

This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.