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Body Image Dissatisfaction and Self-Esteem: A Consumer-Centric Exploration and a Proposed Research Agenda

By: Krishen, Anjala S.; Worthen, Dominique | Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, January 1, 2011 | Article details

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Body Image Dissatisfaction and Self-Esteem: A Consumer-Centric Exploration and a Proposed Research Agenda


Krishen, Anjala S., Worthen, Dominique, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior


ABSTRACT

This article addresses the obesity epidemic, arguably one of the biggest health issues presently facing our society, by taking a critical look at the body image dissatisfaction and self-esteem literatures. The authors delve into three key areas, namely, the constructs themselves, the media effects on these constructs, and finally the relation of these constructs with a key solution, exercise. To address these three areas, three tables are presented to accompany descriptions of each construct which provide a vast and overarching review of the crossdisciplinary literature on the topics. The authors conclude by suggesting several potential research ideas, including a …

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