Gurinder Chadha's Bride and Prejudice: A Transnational Journey through Time and Space1

By Aldea, Elena Oliete | International Journal of English Studies, January 1, 2012 | Go to article overview

Gurinder Chadha's Bride and Prejudice: A Transnational Journey through Time and Space1


Aldea, Elena Oliete, International Journal of English Studies


ABSTRACT

At the beginning of the 21st century, the processes of globalization have propelled intense cultural contacts between formerly cohesive communities resulting in both homogenizing and hybridizing socio-cultural changes (Robertson, 1995: 27); these changes, however, go hand in hand with a "global fear" of a potentially threatening "other", which fuel people to take defensive actions that re-create "protective" prejudices and boundaries (Bauman, 2006: 97). As culturally hybrid products, transnational films not only transcend the limits of cinematic genres but cultural boundaries based on prejudice and uneven power relations. Chadha's transnational movie Bride and Prejudice (2004) includes elements of Hollywood, Bollywood and British cinematic traditions to create a hybrid transnational film that metaphorically represents the re-emergence of past prejudices in contemporary encounters of Eastern and Western cultures. Following a cultural studies methodological approach, this article intends to analyze the competing meanings and interpretations the film offers when set against its globalized cultural background.

KEYWORDS: transnational cinema, film genres, diaspora, globalization, hybridity.

RESUMEN

En los albores del siglo XXI, los procesos de la globalización han intensificado intercambios culturales entre comunidades hasta entonces cerradas, dando lugar a cambios sociales conducentes a la homogeneidad o a la hibridación de las culturas (Robertson, 1995: 27); esta situación también suele ir acompañada del "miedo global" a un "otro" potencialmente amenazador, lo cual provoca acciones defensivas que recrean prejuicios y fronteras "protectoras" (Bauman, 2006: 97). Como producto cultural híbrido, el cine transnacional no sólo transciende los límites de los géneros cinematográficos si no que también traspasa los de las identidades culturales basadas en prejuicios y relaciones de poder desiguales. La película de Gurinder Chadha Bodas y Prejuicios (2004) incluye ingredientes de tradiciones cinematográficas de Hollywood, Bollywood, y del Reino Unido para crear un film transnacional sobre los prejuicios que todavía prevalecen en los encuentros entre Oriente y Occidente. Siguiendo un enfoque metodológico cultural de carácter interdisciplinar, en este artículo se pretende analizar los diversos significados que esta película ofrece cuando se estudia dentro del marco de la globalización cultural.

PALABRAS CLAVE: cine transnacional, géneros cinematográficos, diáspora, globalización, hibridación.

In the context of 21st century globalization, cinema plays an important role in both reflecting and contributing to the socio-economic and cultural interactions at stake in "the process of the compression of the world and the intensification of the consciousness of the world as a whole" (Robertson, 1994: 8). As Andrew Higson states, "the media are vital to the argument that modern nations are imagined communities. But contemporary media activity is also clearly one of the main ways in which transnational cultural connections are established" (2006: 17). In this respect, the analysis of filmic productions that deal with transnational issues in terms of production, setting and thematic content become extremely relevant from a cultural perspective. The processes of globalization have propelled faster and more intense cultural contacts between formerly cohesive and separated communities (Steger, 2003: 6). This intense contact, which results in both homogenizing and hybridizing socio-cultural changes (Robertson, 1995: 27), is also accompanied by what Zygmunt Bauman denominates "global fear": "In the liquid modern world, the dangers and fears are also liquid-like" (2006: 97). In other words, fears of a potentially threatening "other" fuel people in globalized societies to take defensive actions and thus re-create prejudices and boundaries that protect themselves from these "other" individuals or communities. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Gurinder Chadha's Bride and Prejudice: A Transnational Journey through Time and Space1
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.