Bank of Canada Bans Image of Asian-Looking Woman from New $100 Banknotes

By Beeby, Dean | The Canadian Press, August 17, 2012 | Go to article overview

Bank of Canada Bans Image of Asian-Looking Woman from New $100 Banknotes


Beeby, Dean, The Canadian Press


Bank bans 'Asian' woman from $100 banknote

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OTTAWA - The Bank of Canada purged the image of an Asian-looking woman from its new $100 banknotes after focus groups raised questions about her ethnicity.

The original image intended for the reverse of the plastic polymer banknotes, which began circulating last November, showed an Asian-looking woman scientist peering into a microscope.

The image, alongside a bottle of insulin, was meant to celebrate Canada's medical innovations.

But eight focus groups consulted about the proposed images for the new $5, $10, $20, $50 and $100 banknote series were especially critical of the choice of an Asian for the largest denomination.

"Some have concerns that the researcher appears to be Asian," says a 2009 report commissioned by the bank from The Strategic Counsel, obtained by The Canadian Press under the Access to Information Act.

"Some believe that it presents a stereotype of Asians excelling in technology and/or the sciences. Others feel that an Asian should not be the only ethnicity represented on the banknotes. Other ethnicities should also be shown."

A few even said the yellow-brown colour of the $100 banknote reinforced the perception the woman was Asian, and "racialized" the note.

The bank immediately ordered the image redrawn, imposing what a spokesman called a "neutral ethnicity" for the woman scientist who, now stripped of her "Asian" features, appears on the circulating note. Her light features appear to be Caucasian.

"The original image was not designed or intended to be a person of a particular ethnic origin," bank spokesman Jeremy Harrison said in an interview, citing policy that eschews depictions of ethnic groups on banknotes.

"But obviously when we got into focus groups, there was some thought the image appeared to represent a particular ethnic group, so modifications were made."

Harrison declined to provide a copy of the original image, produced by a design team led by Jorge Peral of the Canadian Bank Note Co., which was a test design only and never made it into circulation.

Nor would he indicate what specific changes were made to the woman researcher's image to give her a so-called "neutral ethnicity." He said the images were "composites" rather than depicting any specific individual.

A spokesperson for the Chinese Canadian National Council slammed the bank on Friday for bending to racism.

"The Bank of Canada apparently took seriously ... racist comments and feedback from the focus groups and withdrew the image," said May Lui, interim executive director of the group's Toronto chapter.

"That was upsetting simply because of the history and longevity of Chinese-Canadians in this country. …

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