Medical Tourist's Perception in Selecting Their Destination: A Global Perspective

By Sarwar, Abdullah A. M.; Manaf, Noorhazilah A. et al. | Iranian Journal of Public Health, August 1, 2012 | Go to article overview

Medical Tourist's Perception in Selecting Their Destination: A Global Perspective


Sarwar, Abdullah A. M., Manaf, Noorhazilah A., Omar, Azura, Iranian Journal of Public Health


Abstract

Background: The need for better healthcare has grown significantly in recent years. In addition, the rising healthcare costs in the U.S. and in many European countries have forced many patients to seek medical treatment abroad, which has created the demand for medical tourism. With little yet known as to the perception of a medical tourist's destination selection, this study aims to explore medical tourist's perception in selecting their destination while going for medical treatment.

Methods: Realizing the current need to examine closely the perception of medical tourists, this study had conducted a secondary study to collect data for assessing and identification of the key factors on patient's perception and destination selection criteria.

Results: The result confirms the existence of a very strong relationship between cost, service quality, treatment types and availability and marketing impact on the perception of the medical tourists' in selecting their medical tourism destination.

Conclusion: This study offers support for the proposed conceptual model and an empirical basis for comparison in future research.

Keywords: Perception, Motivation, Medical tourism, Cost, Treatment types, Marketing impact

Introduction

The need for better healthcare has grown significantly in recent years, which demands an increasing number of countries started promoting medical tourism (1). Furthermore, the rising healthcare costs in the US and in many European countries have forced many patients from these countries to seek medical treatment abroad. Consequently, the popularity of medical tourism has increased significantly in recent years.

There have been a number of published papers analyzing the travel motivation of the tourists, but most of these studies had focused at tourism in general (2, 3). There is very little literature that specifically looks at medical tourism. Due to the limited literature and empirical evidence on the topic, this study believes that, other related studies focusing on the tourist's motivation and criteria of selecting the destination would offer some constructive insights and information on the factors influencing the patients' perception in selecting their medical tourism destinations. Moreover, the academic era still lacks in apparent idea and concrete definition of medical tourism. Even though, few studies have proposed medical tourism framework (4-6), however, the evidence is not adequate.

Realizing the current need to examine closely the perception of medical tourists, this study aims to present the theoretical and empirical literature on medical tourists' perception in selecting their medical tourism destinations. In addition, this study aims to propose a concrete framework for medical tourism, which will significantly contribute to the academic era.

Literature Review

Medical tourism may be defined as the deliberate attempt on the part of a tourist facility (e.g. hotels) or destination to attract tourists by promoting healthcare services and facilities in addition to regular tourist amenities (7). Medical tourism is a form of cost-effective private medical care for patients mostly from developed countries who need surgical and other forms of specialized treatment (8). Another study elucidated medical tourism as the combination of products and services intended to encourage patients in preserving and maintaining their health through a mixture of vacationing and other form of recreational activities in a different location other than home (9). One more study classified medical tourism as the movement of a patient for getting services that help in recovering his illness, outside his own country for a period of time not less than 24 hours and up to one year, and the patient has no intent to work or reside permanently (10).

Medical tourism usually describes the phenomenon of the people from different countries traveling for medical services to other countries (11).

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Medical Tourist's Perception in Selecting Their Destination: A Global Perspective
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.