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Of Voting and Social Media

By: Brudno, Susan | Information Today, November 2012 | Article details

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Of Voting and Social Media


Brudno, Susan, Information Today


Candidates for public office are always looking for a competitive edge. Add to this the fact that there is a hotly contested presidential election this year, and the stakes are bigger than ever.

Many methods have been implemented over the years to mobilize voters, including door-to-door volunteers and phone call campaigns, but the return is reportedly minimal at best.

A study published in the Sept. 13, 2012, issue of Nature showcased a few new options, such as the impact of social media. The article, "A 61Million-Person Experiment in Social Influence and Political Mobilization," highlighted the results of the study that tracked the effects of Facebook messaging on the 2010 …

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