Of Voting and Social Media
Brudno, Susan, Information Today
Candidates for public office are always looking for a competitive edge. Add to this the fact that there is a hotly contested presidential election this year, and the stakes are bigger than ever.
Many methods have been implemented over the years to mobilize voters, including door-to-door volunteers and phone call campaigns, but the return is reportedly minimal at best.
A study published in the Sept. 13, 2012, issue of Nature showcased a few new options, such as the impact of social media. The article, "A 61Million-Person Experiment in Social Influence and Political Mobilization," highlighted the results of the study that tracked the effects of Facebook messaging on the 2010 …
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Publication information: Article title: Of Voting and Social Media. Contributors: Brudno, Susan - Author. Magazine title: Information Today. Volume: 29. Issue: 10 Publication date: November 2012. Page number: 7. © 2009 Information Today, Inc. Provided by ProQuest LLC. All Rights Reserved.
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