Social Media MADNESS

Winnipeg Free Press, November 25, 2012 | Go to article overview

Social Media MADNESS


Companies often miss major step when advertising

I've been driving around town lately and have been seeing these huge billboard advertisements. It's pretty cool that companies are investing thousands of dollars monthly to advertise their brand or their new product out in the middle of traffic. I mean, when people are sitting in traffic, they always look to the sky to see the advertisements, right?

Next time you are stopped at a light, take a look at what the drivers around you are doing. I guarantee that more than 50 per cent of them are checking their smartphones. They are texting, tweeting, checking Facebook or reading a summary of an email notification.

Why are companies paying a lot of money every month to have their billboard in the sky when people aren't even looking at the road, never mind the advertisement?

As dangerous and as illegal as it is, people still text, tweet and drive all the time.

There may be a few exceptions here that I must mention so I don't have realtors or mortgage specialists sending me hate mail. For some businesses, billboards can work because facial recognition may be a large part of their business model. In this article, I am aiming my criticism towards larger companies who have a product.

I also must make a conflict-of-interest declaration. If you've ever read my biography above, I run a full-service digital agency called iBX. We work with national brands. Our bread and butter as a company is social media consulting.

Lately on television, print ads, billboard, benches and buses, I've seen companies place a few social media icons onto the ad. You know, Twitter, Facebook and YouTube icons. Companies place these on the ads so they appear hip and social-media friendly. I applaud the effort, but laugh at the execution. If you are going to place social media icons onto a non-digital advertisement, you must do one thing: TELL THE CONSUMER WHAT YOUR USERNAME IS! I can't believe companies miss this step.

There is a company that is running a series of ads downtown right now. You could take a drive down Portage Avenue near Polo Park and see two or three of their billboards. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Social Media MADNESS
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.