Designing Case Studies from Secondary Sources - A Conceptual Framework

By Reddy, K. Srinivasa; Agrawal, Rajat | International Management Review, April 1, 2012 | Go to article overview

Designing Case Studies from Secondary Sources - A Conceptual Framework


Reddy, K. Srinivasa, Agrawal, Rajat, International Management Review


[Abstract]

Liberalization and globalization has risen the opportunity to third-world nations for the development of industry and educational standards. This paradigm inspires us to suggest a conceptual model for writing case studies and encourage faculty and instructors likely to apply the case learning method in management programs. This paper has been prepared from the viewpoint of faculty and researchers, and it has developed a conceptual framework for case writing. The framework for writing Type II Case Studies would be greatly helpful to faculty, doctoral scholars, and research consultants while teaching management theories effectively in a lecture theater. Exclusively, the authors suggest a case structure and a list of reputed case publishing journals. The conceptual study is written from the perspective of management studies, and the same may apply for possible results in other areas, like engineering, medical, political science, etc., with requisite modifications. Faculty, senior researchers, and budding scholars may apply the suggested conceptual framework while designing case studies from secondary sources. It will also help them in publishing literary work. This is an original attempt to develop a conceptual framework for writing Type II Case Studies from the availability of authenticated secondary sources.

[Keywords] case study; secondary data; learning; teaching note; management education; management studies

Introduction

Management is an art that designs policies and guidelines; on the other hand, management is a science that deals with systematic decision-making (Burton & Thakur, 1995; Koontz & Weihrich, 2010). Well reputed and valuable contributors, like FW. Taylor, Henry Fayol, Peter F Drucker, and other well-known scholars, define the word "management" in various contexts with different approaches and explore multiple definitions (Ivancevich, Donnelly, & Gibson, 2003). Nevertheless, decision-making is a crucial aspect in the management era, which affects the organization's fortune. Most business decisions are typical in nature and decisive; however, these are in the hands of human beings. There is a growing importance of management education. Rapid changes in industry with respect to products, technology, markets structures, and so on, have presented an opportunity that applies to academia, consultants, researchers, and industry personnel in crafting course structures and teaching pedagogy that would be suitable for industry requirements. Alternatively, businesses are crossing boundaries of nations and continents to establish and create a universal market consisting of vendors and customers.

Global business transactions and changing customer preferences have presented the likelihood of teaching management theories, concepts, and models through real life case studies. Historically, case method was born in medical studies and research that deals with human beings and animals. Thereafter, the focus of case method was applied in behavioral, social, and political sciences. Most of the contributors, like Isidora, Dorde, and Milovan (2010), Pamela and Susan (2008), and Yin (2003) have suggested different frameworks for conducting case study research (CSR) in diverse subjects. CSR applies exclusively to building subject foundation and developing theories and concepts as a token of contribution to the existing literature. In the present scenario, companies are reserving, protecting, hiding, and undisclosing the real facts of their business to the consultants, analysts, and academic researchers. Hence, a media (e.g., tele, print, and web) has greater potential to grasp firm information, also relevant to industry and country. Taking this as an opportunity, our conceptual framework is suggested for use in designing case studies from the available secondary-based, non-copyrighted, and copyrighted information, as well.

These types of case studies fit well with management notions and models.

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