MTV, CNN or PBS? Making (Business) Sense of Video
Skolnick, David, Communication World
Hold on to your remote control for just a moment. We want to discuss the communication benefits of using sight, sound and motion--the benefits of using video After more than 20 years employing television for all kinds of organizations, we've learned a few things--things we'd like to share because, no doubt, you are either a producer or audience member of some sort of business-related video. So, here are four 'frames' for thinking about how to make business sense of video:
Audiences expect video to gain their attention--immediately--to move them along quickly. That's simply a fact of everyday viewer life.
Regardless of audience or topic, faster-paced formats and shorter …
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Publication information: Article title: MTV, CNN or PBS? Making (Business) Sense of Video. Contributors: Skolnick, David - Author. Magazine title: Communication World. Volume: 9. Issue: 11 Publication date: November 1992. Page number: 20+. © 2009 International Association of Business Communicators. Provided by ProQuest LLC. All Rights Reserved.
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