MTV, CNN or PBS? Making (Business) Sense of Video
Skolnick, David, Communication World
Hold on to your remote control for just a moment. We want to discuss the communication benefits of using sight, sound and motion--the benefits of using video After more than 20 years employing television for all kinds of organizations, we've learned a few things--things we'd like to share because, no doubt, you are either a producer or audience member of some sort of business-related video. So, here are four 'frames' for thinking about how to make business sense of video:
Audiences expect video to gain their attention--immediately--to move them along quickly. That's simply a fact of everyday viewer life.
Regardless of audience or topic, faster-paced formats and shorter …
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Publication information:
Article title: MTV, CNN or PBS? Making (Business) Sense of Video.
Contributors: Skolnick, David - Author.
Magazine title: Communication World.
Volume: 9.
Issue: 11
Publication date: November 1992.
Page number: 20+.
© 2009 International Association of Business Communicators.
Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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