Marketing and Economic Aspects of Entrepreneurship: Raising Cane in the Low Desert-A Case Study

Dorn, Carol Ann, Scannell, Nancy J., New England Journal of Entrepreneurship

This article chronicles a collaborative effort between entrepreneurial farmers in Southern California's Imperial Valley and University of California researchers to introduce cane sugar into the Valley. The region experiences climatic conditions conducive to supporting both cane and beet sugar. Synergies derivable include the potential to salvage the historically important but faltering beet sugar milling operations, generate healthier revenues from sugar crop diversification, and produce and market ethanol, electricity and other by-products, thereby improving profitability prospects of the local sugar enterprise as a whole.

Sugar: sweet, white, pure (at 99.9% sucrose, it's one of …

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Publication information: Article title: Marketing and Economic Aspects of Entrepreneurship: Raising Cane in the Low Desert-A Case Study. Contributors: Dorn, Carol Ann - Author, Scannell, Nancy J. - Author. Journal title: New England Journal of Entrepreneurship. Volume: 4. Issue: 2 Publication date: Fall 2001. Page number: 73+. © College of Business, Sacred Heart University Fall 2008. Provided by ProQuest LLC. All Rights Reserved.

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