SWOT Analysis of Religious Tourism in the Roi Kaen Sarn Sin Cluster of Northeastern Thailand

By Naipinit, Aree; Maneenetr, Thirachaya et al. | Asian Social Science, October 2013 | Go to article overview

SWOT Analysis of Religious Tourism in the Roi Kaen Sarn Sin Cluster of Northeastern Thailand


Naipinit, Aree, Maneenetr, Thirachaya, Sakolnakorn, Thongphon Promsaka Na, Churngchow, Chidchanok, Kroeksakul, Patarapong, Asian Social Science


Abstract

This article aims to examine the strengths, weaknesses, opportunities, and threats for tourism in the Roi Kaen Sarn Sin (RKSS) cluster, using a qualitative approach to consider religious tourism in northeastern Thailand. Semi-structured interviews were the main data collection tools, and key informants of this study included officers from both government and private sectors related to tourism in northeastern Thailand. The results found that religious tourism took place within this area a long time ago. Elements of religious tourism in the RKSS cluster include 1) attractions, 2) accessibility, 3) accommodations, 4) safety, 5) activities supporting tourism, and 6) social issues. Opportunities and weaknesses of the provincial clusters, from the point of view of religious tourism, can be classified into several issues, including infrastructure and transportation, tourism attractions, religious activities, networks, and local beliefs; the development strategies for increasing potential for religious tourism are 1) transportation coverage through public transport and 2) local sectors that keep area monastery histories.

Keywords: Roi Kean Sarn Sin cluster, religious tourism, SWOT

1. Introduction

The northeastern region of Thailand was formerly declared a land of poverty. The region's geographical landscape is a plateau; the soil is mostly clay silt with good drainage that makes it hard to catch the water. Due to these conditions, the northeastern region is called "the most drought land of Thailand" (Buapan, 2002). In terms of culture and archaeology, the northeastern region is full of cultural aspects, and archaeological evidence has found a lot more in the areas nearby. Such evidence reflects the religious changes of people in years past (Suwit & Dararat, 1998; Thawat, 1989), for instance, the Phimai sanctuary, which is full of etched patterns, reflects beliefs in Buddhism and Brahmanism. In addition, these signs also reflected the faith and beliefs of people at that time, and these were transferred to people of the next generation as tangible religious objects. For example, every village in the northeastern region has a temple that acts as the center of the village or community. These temples also have a history which describes well-known masters who performed and practiced many good things very well. Besides the faith aspect religion has been combined with tourism aspects, and this is called religious tourism and viewed as a sub-type of cultural tourism. This kind of tourism has been recognized as an alternative for some who are interested in the history of religious objects. Nowadays, this tourism alternative has spread. According to Sudatip's (2012) study, religious tourism currently is another form of tourism for people who are specifically interested in religion and archaeology, and it has been very popular in Thailand due to the Thai belief that worshipping sacred places or objects would bring prosperity to people's lives. The study found that temples counted as resources for religious tourism that reflect the civilization and local livelihoods. They are full of knowledge on history, architecture, fine arts, education, and the cultural links between community culture and the history of the local settlement as well (Manu, 1977; Wirot, 1995).

The Roi Kaen Sarn Sin (RKSS) cluster was set up through the Thai government's strategies in 2003 for four provinces: Roi Et, Khon Kaen, Mahasarakham, and Kalasin. It aimed to develop a network for increasing the economic potential in this provinces group. However, this study of the clusters was conducted based on the following question: What are the strengths, weaknesses, opportunities, and threats for tourism in the Roi Kaen Sarn Sin (RKSS) cluster area? This question will prove the presence of tourism elements and potential for tourism resources. Nevertheless, this result can be further developed to improve and enhance religious tourism in the future. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

SWOT Analysis of Religious Tourism in the Roi Kaen Sarn Sin Cluster of Northeastern Thailand
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.