The Good Reputation Index 2002: A Tale of Two Strategies
Johns, Gary, Review - Institute of Public Affairs
OR three years, Reputation Measurement Ltd and The Age and The Sydney Morning Herald have been trying to impose their political agendas on Australia's top 100 corporations. They think that Australia's corporations should be good citizens, and that by measuring what they think it means to be a good citizen, they can change corporate behaviour.
Westpac ranked number one on the 2002 Index, and rated well in every category. Flight Centre ranked number one on financial performance, but 47 overall. It was in the doldrums in every other category, including being ranked 99 on environment. On the surface this seems very strange-Flight Centre manages shopfront travel agencies! The reason …
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Publication information: Article title: The Good Reputation Index 2002: A Tale of Two Strategies. Contributors: Johns, Gary - Author. Magazine title: Review - Institute of Public Affairs. Volume: 55. Issue: 1 Publication date: March 2003. Page number: 15. © Institute of Public Affairs Nov 2008. Provided by ProQuest LLC. All Rights Reserved.
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