Marketing Future Libraries
Morgan, Eric Lease, Computers in Libraries
As of late, the reality has set in that libraries have fallen from their positions as centers of the information universe. While we as librarians never truly had a monopoly on information, our "market share," especially with the advent of globally networked computers, has dwindled considerably. Put another way, there are many more people and institutions providing information services today than even 5 years ago. Consequently, it behooves us to think more aggressively about marketing our information and knowledge products and services if we expect to be around in the future.
Marketing is an exchange process whereby two or more individuals (or groups) exchange goods or services …
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Publication information: Article title: Marketing Future Libraries. Contributors: Morgan, Eric Lease - Author. Magazine title: Computers in Libraries. Volume: 18. Issue: 8 Publication date: September 1998. Page number: 50+. © 2008 Information Today, Inc. Provided by ProQuest LLC. All Rights Reserved.
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