Tourism: It's about Managing Competitiveness, Too
Robinson, Ken, International Trade Forum
Tourism is a key industry to promote for a country seeking to increase its foreign revenues. For national strategy-makers, both optimism and caution are in order.
Tourism is changing. Only a generation ago, relatively few people travelled abroad; if they did, it was usually to easily accessible and familiar places, or further afield mainly in groups. Today, many tourists are more sophisticated, making their own plans and holiday bookings - they are what tourism specialists call 'Free and Independent Travellers'.
Most countries recognize the potential of tourism and seek to increase the number of foreign visitors, which is an opportunity to increase their exports of …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Tourism: It's about Managing Competitiveness, Too. Contributors: Robinson, Ken - Author. Magazine title: International Trade Forum. Issue: 1 Publication date: January 1, 2003. Page number: 17. © 1998 International Trade Centre UNCTAD/GATT. Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.