[Various Artists. Christmas Songs]
Langmaid, Wilfred, Anglican Journal
ARTISTS AND managers recognize a Christmas album as a great marketing tool. It only makes sense. Consumers purchase albums during the Christmas season at a higher-than-normal rate, and the combination of name recognition and musical hunger makes such albums instant sellers. Better still from a marketing perspective, these are albums that will keep selling once a year for many years if they fill a niche.
Last year saw an album by a Canadian record company with lots of Canadian content move quickly to the upper tier of Christmas albums by virtue its variety, demographic appeal, and overall musical strength. Nettwerk Records is best known as Sarah McLachlan's label, and the CD …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: [Various Artists. Christmas Songs]. Contributors: Langmaid, Wilfred - Author. Magazine title: Anglican Journal. Volume: 127. Issue: 10 Publication date: December 2001. Page number: 12. © Anglican Church of Canada Feb 2009. Provided by ProQuest LLC. All Rights Reserved.