Audience Analysis

Kosicki, Gerald M., Journalism and Mass Communication Quarterly

Audience Analysis. Denis McQuail. Thousand Oaks, CA: Sage Publications, 1997. 166 pp. $46.50 hbk. $19.95 pbk.

Denis McQuail is surely one of the most important media scholars of our time, and the occasion of the appearance of another of his books prompts respectful attention from the mass communication research community. In this volume, McQuail, always the master of conceptualization and fine distinctions, examines the meanings of "audience" and asks whether, given all that has been written and said, the concept continues to have meaning.

Audience research is, of course, carried on by various types of people with various diverse purposes and methods. These range from …

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Publication information: Article title: Audience Analysis. Contributors: Kosicki, Gerald M. - Author. Journal title: Journalism and Mass Communication Quarterly. Volume: 75. Issue: 3 Publication date: Autumn 1998. Page number: 659. © Association for Education in Journalism and Mass Communication Winter 2007. Provided by ProQuest LLC. All Rights Reserved.

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