Can Your Business Be Thrown off Track?
Ruotolo, Frank, Chief Executive (U.S.)
In 1991, Optical Data Corp. was sitting on top of the world. The New Jersey-based school media company had just won a landmark order from the state of Texas for its laser disc-based elementary science curriculum that placed it on the cutting edge of an education revolution. Less than three years later, the firm was on the verge of bankruptcy and searching desperately for new investors to keep it afloat. What went wrong?
While the company made several strategic blunders, two significant technological trends that its management did not anticipate threw its business plan off the track. First, Optical Data lost its technological advantage when the textbook publishers it competed …
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Publication information: Article title: Can Your Business Be Thrown off Track?. Contributors: Ruotolo, Frank - Author. Magazine title: Chief Executive (U.S.). Issue: 142 Publication date: March 1999. Page number: 8. © 1999 Chief Executive Publishing. Provided by ProQuest LLC. All Rights Reserved.
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