Off the Wall
Queenan, Joe, Chief Executive (U.S.)
Not long ago, the Wall Street Journal ran a story about a Berkeley, CA, energy-bar maker that had installed two 22foot high artificial rock walls in its corporate gym as a means of building company morale. Clif Bar employees were encouraged to spend their breaks scaling walls in an effort to stay fit and happy. The innovation was so enticing that one young product manager had quit her former job to work at the company, saying, "This is too good to be true."
Obviously, there is a temptation among cynics to dismiss this sort of corporate "perk" as just another Left Coast touchyfeely gimmick, designed to trick employees into thinking that work is something other than work. But …
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Publication information:
Article title: Off the Wall.
Contributors: Queenan, Joe - Author.
Magazine title: Chief Executive (U.S.).
Issue: 142
Publication date: March 1999.
Page number: 62.
© 1999 Chief Executive Publishing.
Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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