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Interactivity, Online Journalism, and English-Language Web Newspapers in Asia

By: Massey, Brian L.; Levy, Mark R. | Journalism and Mass Communication Quarterly, Spring 1999 | Article details

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Interactivity, Online Journalism, and English-Language Web Newspapers in Asia


Massey, Brian L., Levy, Mark R., Journalism and Mass Communication Quarterly


English-language online newspapers in Asia were content analyzed using a five-dimensional conceptualization of interactivity. This study offers both an enlarged theoretical framework for studying Web newspapers and tests that framework in the cross-cultural context of Asian journalism. Although all of the online newspapers examined provided users with a relatively complex choice of news content, most did not rate highly on the remaining four dimensions of interactivity.

It has been asked of online journalism, "What's all the fuss about?"' After all, this argument goes, much of what passes for it today generally is content that has been "re-purposed" from a parent news …

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