Letters


THE HAVOC-WREAKING INTERNET

To the Editor:

John Graham is to be commended for his insightful essay on how the Internet is playing havoc with every business (CE: Dec. 1999). As he astutely observes, transformation of transactions processes, economics, and timing threaten the very fundamentals of traditional business models. And, his incisive commentary is a refreshing departure from those misinformed commentators who assert that the Internet renders irrelevant the places and spaces in which businesses operate.

Too seldom recognized is the reality that every electronic communication originates from a person at one place and is sent to a person at another place, and often triggers the need to move goods and services from purchaser to seller. Today, advances in telecommunications, information, and transportation technologies allow people and enterprises to be ever more choiceful about the locations of their places and the configurations of their spaces. Those CEOs and directors who understand this, can realize extraordinary competitive advantage. Those who do not, place their enterprises' destiny at grave risk.

Stephen E. Roulac

Chief Executive

The Roulac Group

San Rafael, CA

CRUEL AND UNUSUAL COLUMN

To the Editor:

The commentary by columnist Deroy Murdock ("Non-Profit Non Sequiturs," CE: Nov. 1999) was stone-- hearted, narrow, and selfish, reflective of a spirit and mindset too prevalent in this waning century.

Let us hope and pray a majority of CEOs have a broader and more compassionate perspective, and will spread discretionary funds around to help right the wrongs in our society, as well as seek often unfair advantage for their companies. …

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