Uses of Websites of Effective Real Estate Marketing

Bond, Michael T., Seiler, Michael J., Seiler, Vicky L., Blake, Ben, Journal of Real Estate Portfolio Management

Executive Summary. The Internet is quickly becoming the place where customers first look to buy products and services. The real estate brokerage industry is no exception. Whether relocating across town or across the country, individuals are shopping more and more over the Internet. It is the fastest and least expensive information source available. As such, it is becoming increasingly more important that brokerage arms remain competitive by offering their properties on the Net. This study examines the efforts of residential real estate brokers to keep up with this dynamic environment by gathering listing information of existing real estate brokerage websites.

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Publication information: Article title: Uses of Websites of Effective Real Estate Marketing. Contributors: Bond, Michael T. - Author, Seiler, Michael J. - Author, Seiler, Vicky L. - Author, Blake, Ben - Author. Journal title: Journal of Real Estate Portfolio Management. Volume: 6. Issue: 2 Publication date: April-June 2000. Page number: 203+. © American Real Estate Society Oct-Dec 2008. Provided by ProQuest LLC. All Rights Reserved.

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