'Aim' Projects with Objectives
Barger, Richard B., Communication World
I WANT TO POSE A HYPOTHESIS: Most of us "do" objectives wrong. In competitions and in the work place, many otherwise excellent communicators stumble when it comes to preparing project objectives.
Oh, surely most IABCers are good enough communicators that we don't begin a project without at least thinking of objectives, even if we don't always write them down.
What is it we want to accomplish? What publics do we want to affect? By when? With what business result? And, most important, how will we know if we hit our target?
I don't recall ever seeing a Call for Entries that failed to ask the entrant to include project objectives. They are required in accreditation …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: 'Aim' Projects with Objectives. Contributors: Barger, Richard B. - Author. Magazine title: Communication World. Volume: 12. Issue: 5 Publication date: May 1995. Page number: 33. © 2009 International Association of Business Communicators. Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.