Directions to the E-Commerce Highway
Woods, Bob, Chief Executive (U.S.)
Stephen Sprinkle, Deloitte Consulting's Global Director for Strategy, Innovation and Eminence, explains how leveraging customer relationships can help you fund your e-business ventures.
With commerce, the whole world is your market, yet you also have the ability to deal with each customer as a "unit of one." How does a company confront this dichotomy?
The unit-of-one concept is a bit of a misnomer, because in each business you will only customize certain aspects of the client interaction. Perhaps you will recognize past customers and make product recommendations based on their previous purchases. With other aspects, you are going to stress consistency, rather than …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Directions to the E-Commerce Highway. Contributors: Woods, Bob - Author. Magazine title: Chief Executive (U.S.). Publication date: August 2000. Page number: 32. © 1999 Chief Executive Publishing. Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.