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Popular Culture: From Being an Enemy of the "Feminist Movement" to a Tool for Women's "Liberation"?

By: Kirca, Suheyla | Journal of American Culture (Malden, MA), Fall 1999 | Article details

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Popular Culture: From Being an Enemy of the "Feminist Movement" to a Tool for Women's "Liberation"?


Kirca, Suheyla, Journal of American Culture (Malden, MA)


The media has played a significant role in disseminating feminist ideas and politics over the last two decades. Early studies in the field often suggested that all media coverage was anti-feminist and criticized popular cultural texts for degrading women by constructing conventional and subordinate subjectivities that reinforced patriarchal values. This view conceives popular culture as an enemy and stems from a belief that all media is corrupt and unable to construct anything but the most dominant stereotypical images. Since the last decade, as work in cultural studies and post-structuralist theory demonstrates, however, the whole notion of corruption masks the ways in which culture …

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