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Three-Point Sale

By: Pelletier, Ray | Independent Banker, March 2001 | Article details

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Three-Point Sale


Pelletier, Ray, Independent Banker


Master the three biggest pitfalls that championship sellers avoid

Successful selling involves more than just knowing about your bank's products and services. It's also about understanding customers and knowing how to construct a quality sales presentation. The most successful salespeople in any industry have mastered three steps before they become championship sellers.

Unfortunately, the average salesperson today focuses primarily on product or service features, and they give little thought to other factors necessary for sales success. In their haste to tout their products, salespeople often fall victim to three most common sales pitfalls that ultimately doom the sale: …

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