Apple Computer Leaves No Stone Unturned in Employee Career Management
Caudron, Shari, Personnel Journal
Unlike many organizations, Apple Computer, based in Cupertino, California, hasn't had to make the shift from a paternalistic company to one that encourages employees to take responsibility for themselves. This isn't because the company still believes it has a benevolent need to care for its workers, but because it never felt this way to begin with. Apple's philosophy on employee career development is plainly stated in its career-management brochure: "Apple can't guarantee lifelong employment. Your responsibility is to drive your own development and career."
This doesn't mean, however, that Apple has absolved itself of all responsibilities related to employee career development. In fact, nothing could be further from the truth. For a company that promotes empowerment and personal responsibility, Apple has made a great many resources available to help employees with career management. As Nancy Dewey, employee-relations manager, explains, "We view career management as a partnership."
For the employees, the company's career-management strategy is intended to help them identify skills and abilities, making them ready for current or future career opportunities. For Apple, career management is intended to help ensure that the company has the talent and skills needed for the business to succeed. The company views career self-management as central to its success, believing such a program can attract, develop and retain versatile and qualified employees.
Among the resources that are offered to employees through Apple's career-management program are:
A comprehensive career resource library. A collection of current information on careers through a variety of sources, including newspapers, magazines, books and audio/video tapes. The library also offers a listing of job opportunities to help employees identify internal positions with Apple and positions with other industries. …