New Rules for Alcohol Advertising
Tough new rules on TV advertising of alcohol came into effect in the UK on 1 January 2005. Some health campaigners feel that the new rules do not go far enough - last year the British Medical Association called for a total ban on all advertising of alcohol, starting with television.
Recent policy positions adopted by The Society mark out a different approach. "We believe in evidence-based policymaking" says Alastair McCapra, The Society's Head of Communications, "and the BMA's present position is not well-supported by the evidence we have."
The new regulations came out of a consultation process which The Society took part in last year. The consultation was run by Ofcom …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: New Rules for Alcohol Advertising. Contributors: Not available. Journal title: The Journal of the Royal Society for the Promotion of Health. Volume: 125. Issue: 1 Publication date: January 2005. Page number: 5. © SAGE PUBLICATIONS, INC. Nov 2008. Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.