Alcohol Advertising Policies in the United States: National Promotion and Control Initiatives

Giesbrecht, Norman, Johnson, Suzanne, Anglin, Lise, Greenfield, Thomas K., Kavanagh, Lynn, Contemporary Drug Problems

This article describes policy developments in alcohol advertising and counter-advertising at the U.S. national level, including federally mandated warning labels on alcoholic beverage containers, the campaign for health warnings on broadcast advertising, the end of the voluntary ban on advertising of distilled spirits on television and radio, and the debate concerning a health-benefits label on wine products. Federal legislative documents and media accounts provided the context for 64 key-informant interviews with persons working for the federal government, the alcohol industry, public health, and research and media organizations. A decline in per capita alcohol consumption in the 1980s …

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Publication information: Article title: Alcohol Advertising Policies in the United States: National Promotion and Control Initiatives. Contributors: Giesbrecht, Norman - Author, Johnson, Suzanne - Author, Anglin, Lise - Author, Greenfield, Thomas K. - Author, Kavanagh, Lynn - Author. Journal title: Contemporary Drug Problems. Volume: 31. Issue: 4 Publication date: Winter 2004. Page number: 673+. © 2003 Federal Legal Publications, Inc. Provided by ProQuest LLC. All Rights Reserved.

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