Little Common Ground for Magazine Editors and Professors Surveyed on Journalism Curriculum

By Lepre, Carolyn; Bleske, Glen L. | Journalism & Mass Communication Educator, Summer 2005 | Go to article overview

Little Common Ground for Magazine Editors and Professors Surveyed on Journalism Curriculum


Lepre, Carolyn, Bleske, Glen L., Journalism & Mass Communication Educator


This study was designed to fill a gap in the literature by analyzing the attitudes of magazine editors and educators toward various skills that job applicants should exhibit. The survey results detail significant differences between the editors and educators on eighteen of twenty-three skills. Open-ended questions also indicated that editors appeared to value nonskills such as cheerfulness, while overlooking a favorite of educators-clips.

For decades the debate has continued: are journalism educators and collegiate journalism programs providing the appropriate foundation to prepare students for careers in journalism, and are journalism educators and journalism professionals in agreement about what that appropriate foundation is? Current literature shows that there are, indeed, discrepancies between how journalism educators and journalism professionals think about the purpose of a college degree in journalism and about the skills or knowledge students of collegiate journalism programs should have upon graduation.1

Past research has focused on analyzing the attitude gap between educators and professional journalists of several branches of journalism, including newspaper journalism, advertising, and broadcast news. This study was designed to fill a gap in the literature by analyzing a different branch of journalism-one that has not been studied in the past-magazine journalism. While there are distinct similarities between newspaper and magazine journalism, the two fields are different in several ways, including hiring practices, organizational structure, and writing styles and purposes. Therefore, while it is possible that similar discrepancies may exist between journalism educators and newspaper editors, and journalism educators and magazine editors, this research was undertaken to determine exactly what those differences may be. In other words, what qualities and mastered skill levels are magazine editors looking for in new hires, and are these qualities and mastered skill levels in line with what magazine journalism educators believe graduates should have?

Literature Review

In a study looking at the gap between journalism educators and professional newspaper and broadcast journalists, Dickson and Brandon found, among other things, that there were significant differences between the professionals and the educators in two categories: what media-related courses are important for undergraduates seeking jobs in journalism and what competencies undergraduates should have upon graduation.2 For the first category, the authors found that both groups of educators rated conceptual courses, such as media history, communication theory, and mass media and society, and professionally oriented mass media courses, such as media law, media ethics, and media management, higher than the professional journalists did. The newspaper educators also rated journalism skills courses, such as reporting, use of technology, and design, higher than the professional journalists did. Language arts skills courses, such as grammar, spelling, and punctuation, were rated the most highly by the two groups of professionals and the broadcast educators. Only the newspaper journalism educators rated another category, journalism skills courses, as being the most important courses for undergraduates to take.

In general, the results of this study showed that although there were significant differences between the groups of educators and professionals, the groups were in overall agreement concerning the relative importance of the types of media-related courses necessary for undergraduates seeking jobs in either newspaper or broadcast journalism.

In terms of competencies, the professionals were more likely than educators to rank practical job skills, including reporting, writing, and the use of technology, as most important, whereas newspaper editors were more likely than the broadcasters or educators to favor community-oriented reporting skills. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Little Common Ground for Magazine Editors and Professors Surveyed on Journalism Curriculum
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.