BLOGS: The New Information Revolution?

By Dearstyne, Bruce W. | Information Management, September/October 2005 | Go to article overview

BLOGS: The New Information Revolution?

Dearstyne, Bruce W., Information Management

RIM professionals have an opportunity to provide leadership and guidance in the development of policies to ensure that blogs are managed as records

Weblogs, or blogs, constitute a significant new development in the information world. They're taking the business world by storm. From the perspective of records and information management (RIM) professionals, they present unprecedented challenges and opportunities. Leadership and policies are needed to shape and make optimal use of this new application. Most blogs are records, so sound records and information management principles must be applied. Other information management issues also must be addressed.

As a relatively new information phenomenon, definitions are unsettled.

* Microsoft defines blogs as frequently updated personal web journals that can dramatically help both small and large companies communicate their product messages. They increase people's ability to share ideas and information exponentially, and on a worldwide scale.

* Accenture says blogs are an interactive website that allows the owner to publish ideas and information. Users can read and evaluate material and add new content, creating a conversation that spans time zones and continents.

* Technorati, a bl'og search engine and measurement firm, calls blogs a personal journal on the web and says the power of weblogs is that they allow millions of people to easily publish their ideas and millions more to comment on them. The firm further describes blogs as a fluid, dynamic medium, more akin to a "conversation" than to a library.

* Harvard Law School weighs in with a definition of blogs as a hierarchy of text, images, media objects, and data, arranged chronologically, that can be viewed in an HTML browser. The center of the hierarchy is a sequence of weblog posts each with a title, link, and description. The school's Internet policy states that a weblog gives one a publication where ideas can stand without interference.

Blogs vary from recitation of individual opinions and analysis to "aggregators" that mainly point readers to other blogs, websites, and other sources. Some are straightforward narrative; others allow visitors to add comments to the original content. Some are internal, i.e., accessible only within a company; others are posted on public web sites for anyone to see and, in fact, aim to reach and influence a broad readership. Some are sponsored and include ads to defray costs or help turn a profit. Blogs are related to but not the same as wikis, collaborative websites comprising the continually updated work of many people. Wikis allow collaborators to edit, modify, or even delete work of previous authors.

The earliest blogs date from the late 1990s, and many were casually established by individuals to share personal information. A 2003 survey by Perseus Development Corp. revealed that more than 60 percent of blogs on the Internet were inactive or abandoned. But interest has skyrocketed in the past few years. A January 2005 survey by Pew Internet and American Life Project reported that 7 percent of the 120 million U.S. adults who use the Internet say they have created a blog or web-based diary, and 27 percent of Internet users say they read blogs, which represents a 58 percent jump over survey results of less than a year earlier. The interactive features of many blogs are also catching on with 12 percent of Internet users reporting they have posted comments or other materials on blogs. Technorati estimated that there were more than 9.7 million blogs by early 2005, up 100,000 from two years earlier, with about 38,000 more being created every day!

A number of chief executive officers (CEOs) are taking up blogging themselves. A Fortune cover story entitled "Why There's No Escaping the Blog" described how blogs build customer relationships, take the pulse of consumer trends, expose shoddy products (e.g., Kryptonite was forced to announce a program to exchange defective locks after a swarm of bloggers revealed a Bic pen could open them), and support creativity. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Cite this article

Cited article

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)


1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25,

Cited article

BLOGS: The New Information Revolution?


Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25,

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.