Strategy Bites Back (1St Edition)

By Lucey, John | Management Services, Autumn 2005 | Go to article overview

Strategy Bites Back (1St Edition)


Lucey, John, Management Services


Strategy Bites Back (1st Edition) By Henry Mintzberg, Bruce Ahlstrand and Joe Lampel Publisher: Financial Times Prentice Hall ISBN: 1405822031 Price: £19.99 Review by John Lucey

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way.

Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious.

If that gets us better strategies, fine. But it doesn't; we get worse ones - predictable, generic, uninspiring, dull. Strategy doesn't only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all.

The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious results - and have some fun in the bargain.

Strategy Bites Back invites you to encounter a diverse and unlikely set of voices with something sharp to say about strategy - from Michael Porter and Peter Drucker to Coco Channel's 'little black dress'. Taken together these perspectives will provide you with new and dramatically different angles from which to attack the world of strategy.

*Strategy as the Little Black Dress

*Forecasting Whoops

*Management and Magic

*The Soft Underbelly of Hard Data

*Jack Welch on Planning

*The Seven Deadly Sins of Strategic Planning

*Strategy from the Grassroots

*Strategy One Step at a Time

*Strategy and the Art of Seduction

This book is for everyone involved with strategy - manager, CEO, consultant, professor, student - anyone who wants to see strategy more broadly, more deeply and more playfully. …

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