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Ameritech's Excellent Adventure

By: Bergsman, Steve | Chief Executive (U.S.), June 1996 | Article details

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Ameritech's Excellent Adventure


Bergsman, Steve, Chief Executive (U.S.)


Moving from a regulated to a deregulated business. environment can be an experience akin to "Bill & Ted's Excellent Adventure," or, on the downside, the appropriately named sequel, "Bill & Ted's Bogus Journey." While some industries (the airlines, among them) and, indeed, a slew of companies have taken the "bogus journey," few have mastered the "excellent adventure."

One of the excellent adventurers has been Ameritech, the Chicago-based telecom. Ameritech has been a leader in costcutting, and the first of the Baby Bells to be 100 percent off rate-based regulation. With 26.8 employees per 10,000 access lines, Ameritech has been a leader in this efficiency measure for the …

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