Strategic Agility: Flexibility Is Key
Pignataro, Richard G., Chief Executive (U.S.)
What does it take to become strategically agile in today's rapidly changing global market? At Eastman Kodak's second-largest revenueproducing unit, the $2.5 billion Professional & Printing Imaging division. we had to reinvent ourselves to anticipate and adapt to fast-changing environments and customer needs by moving quickly and resourcefully.
Kodak was not always driven by this strategy. In fact, we have changed from a vertically driven manufacturer organized by product sets to a market-focused organization driven by customer need. We determined that we would seek the best imaging solution for customers, not just one based on traditional photographic imaging using …
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Publication information:
Article title: Strategic Agility: Flexibility Is Key.
Contributors: Pignataro, Richard G. - Author.
Magazine title: Chief Executive (U.S.).
Issue: 114
Publication date: June 1996.
Page number: 40+.
© 1999 Chief Executive Publishing.
Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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