Strategic Agility: Flexibility Is Key
Pignataro, Richard G., Chief Executive (U.S.)
What does it take to become strategically agile in today's rapidly changing global market? At Eastman Kodak's second-largest revenueproducing unit, the $2.5 billion Professional & Printing Imaging division. we had to reinvent ourselves to anticipate and adapt to fast-changing environments and customer needs by moving quickly and resourcefully.
Kodak was not always driven by this strategy. In fact, we have changed from a vertically driven manufacturer organized by product sets to a market-focused organization driven by customer need. We determined that we would seek the best imaging solution for customers, not just one based on traditional photographic imaging using …
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Publication information: Article title: Strategic Agility: Flexibility Is Key. Contributors: Pignataro, Richard G. - Author. Magazine title: Chief Executive (U.S.). Issue: 114 Publication date: June 1996. Page number: 40+. © 1999 Chief Executive Publishing. Provided by ProQuest LLC. All Rights Reserved.
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