The Rise of the American Film: A Critical History

By Lewis Jacobs | Go to book overview

IV
BUSINESS: TOWARD NATIONAL EXPANSION

THE remarkable success of story films-- The Great Train Robbery in particular--caused a fresh outpouring of capital into the motion picture trade. Between 1903 and 1908 the movies ascended from the level of petty commerce to that of a large, permanent business, with three distinct phases which were eventually to grow into big separate industries. The introduction of the exchange system of distribution, special movie theatres, and large studios made the "flimsy upstart," as movies had been termed in 1903, a bonanza for entrepreneurs. Demand for films mounted phenomenally: the movies now were becoming a commodity for the masses.

The wide adoption of the exchange system facilitated and quickened the commercial development of the industry. The "jobber," handling many products from various manufacturers, was then a novel figure in the mercantile world. When he entered the movie business, he made its rapid expansion possible. Until now exhibitors had bought their films, and their investments had been so heavy that they had begun exchanging pictures among themselves. The jobber was to develop an efficient system of exchange out of this awkward method of distribution.

Among the first to become aware of the need for a business which neither made nor showed films, but distributed them, was a free- lance cameraman, Harry J. Miles. With his brother Herbert, he established early in 1903 what proved to be one of the most important and profitable developments in the motion picture industry: a film exchange. Miles Brothers' Exchange bought films from the manufacturers and rented them to exhibitors at one-fourth the pur

-52-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
The Rise of the American Film: A Critical History
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 590

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.