Marketing and Planning Strategies for American Industry
David T. Methé
Q QUORUM BOOKS
New York Westport, Connecticut London
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Technological Competition in Global Industries:Marketing and Planning Strategies for American Industry. Contributors: David T. Methé - Author. Publisher: Quorum Books. Place of publication: New York. Publication year: 1991. Page number: iii.